Opportunities abound for Eezi Laser

"When there is an opportunity, take it,” 
said Lappies Labuschagne, one of three active partners in a recently established metal forming business located in Koedoespoort, north of Pretoria."
Being the owner of a business or in a partnership situation it is likely that many have thought about the idea before, but lacked the business knowledge or funds required to launch the venture successfully. 

So when the opportunity arose for me and partners Louis Bernhardi and Ernst Putter, we did not hesitate.
Eezi Laser was just recently established in March 2017 and only took delivery of its own sheet metal processing machines in June 2017. 

During this ‘downtime’ the partners had plenty of organisational and administrative tasks to complete but they were also not idle in the area of securing business for their fledgling sheet metal processing company, and this has enabled them to keep their new machines busy since they were installed.
“We really look at ourselves as being subcontractors to our clients. 
We provide them with precision cut material in a number of hours as opposed to days when it comes to relying on other subcontractors."
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Myself and Louis are in our late fifties so it was not a decision we took lightly. However we saw the opportunities and with the engineering experience that we have gained over the years we were confident that we could make it work. Ernst is much younger at the age of 31 but he has a number of years experience in laser cutting and press brake bending. 

Each of us has our own attributes and fortunately we are able to dovetail in our skills.
Louis and I met at Transnet when we were doing our tool and die apprenticeships and have remained friends ever since. 

Our relationship goes even deeper than that. We worked together at Transnet for a number of years before going our separate ways. 

We then teamed up again at a metal processing company in the Pretoria area where we spent 28 years as colleagues. By coincidence our respective sons are following the same path as us. They both work at a design and drafting company involved in hydro mechanical design, manufacturing and consulting services.

The company that they work for is experiencing strong growth and the demand for sheet metal processed components and products is also growing. 

They were experiencing frustrations with their suppliers and needed to seek a solution without taking on the responsibility of starting and running a new business or division and this is how we came into the discussions. 

Although Louis and I did not have any direct involvement in operating sheet metal processing machines these kind of machines were very much part of the mix where we spent the majority of our working lives. 

Our experience involved tool making, estimating and sales and manufacturing backup throughout the company so we gained enough know-how and experience to be confident that we could run with it if an opportunity was presented to us.

To complete the team we approached Ernst and he jumped at the opportunity. At the time he was a colleague of ours working in the laser and press brake department and needed a new challenge in his life.
The new Prima Power Platino Fiber 2D laser cutting machine processes sheets up to 1 500 x 3 000mm, has a 3kW IPG power source and off-line programming is done with the Prima Power Maestro-Libellula® system
The new Prima Power Platino Fiber 2D laser cutting machine cuts mild steel up to 20mm, stainless steel up to 12mm, aluminium up to 10mm and non ferrous metal up to 6mm
We might not be the biggest in the industry but we will grow as we add more equipment and staff. At the moment there are only eight staff and only one is on the administrative side. 

The rest of us are out there on the floor operating the machines, driving the forklift and doing whatever it takes to keep production going.

Old school principles

We operate under old school principles here with one of the key elements being that of focusing on quick-response manufacturing. We did not want to start off by acquiring a bad name associated with late deliveries. Besides we want those orders to go out the door as quickly as possible as this is an important aspect of a startup like ours. No order is too small for us.
We think we are making an impression because since the machines have been installed we have quoted on 8500 requests and converted 5500 of those into orders, making this a 65% success rate. 

Not a bad conversion rate we think.
The type of components manufactured varies from general engineering to those that are used in the agriculture, shopfitting, water, medical and enclosure industries. 

Where clients request welding we also have those capabilities, but if they need powder coating or machining operations done we outsource.
Eezi Laser partners Louis Bernhardi, Ernst Putter and Lappies Labuschagne

About Us

At Eezi Laser, we design and manufacture sheet metal products, providing a full range of fabrication services including sheet metal product manufacturing, laser cutting and engraving.

“We really look at ourselves as being subcontractors to our clients. We provide them with precision cut material in a number of hours as opposed to days when it comes to relying on other subcontractors.”
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